VELLBRIC PRIVACY POLICY

Last updated: August 25, 2026

Vellbric operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Vellbric is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as information regarding your past transactions.

• Communications with us, including information you provide when contacting Vellbric, such as when submitting a customer-support inquiry.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, make a purchase, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.

• From our service providers, including when we engage providers to enable certain technologies or services and they collect or process personal information on our behalf.

• From our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying online advertisements for products or services on the Services or other websites.

This may include advertising based on products you previously purchased, products you added to your cart, or other activity involving the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you choose to register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other account-access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies; investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and enforce or investigate potential violations of our terms, policies, or agreements.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy.

Such circumstances may include:

• With Shopify, vendors, service providers, and other third parties that perform services on our behalf, such as payment processing, IT management, data analytics, customer support, cloud storage, fulfillment, shipping, and other business operations.

• With business and marketing partners to provide marketing services and advertising.

• When you direct, request, authorize, or otherwise consent to our disclosure of certain information to third parties, such as when information is necessary to ship products or when you use social-media widgets, integrations, or login services.

• With our affiliates or otherwise within our corporate group, if applicable.

• In connection with a business transaction such as a merger, acquisition, restructuring, bankruptcy, or sale of assets.

• To comply with applicable legal obligations, respond to subpoenas, search warrants, or similar lawful requests, enforce applicable Terms of Service or policies, and protect or defend the Services, Vellbric, our rights, or the rights of our customers or others.

We may use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites.

Depending on where you reside, you may have the right to direct us not to share certain information for targeted advertising or marketing purposes. You may exercise applicable opt-out rights through the privacy options available on our website.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties, including parties located in countries other than where you reside, as necessary to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests to exercise rights regarding Shopify's use of that personal information.

Additional information about Shopify's privacy practices and applicable privacy rights is available through Shopify's Consumer Privacy Policy and Privacy Portal.

THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites or platforms not affiliated with or controlled by Vellbric, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of third-party websites or platforms, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide in public or semi-public venues, including information shared through third-party social-networking platforms, may also be viewable by other users without limitation as to its use by us or a third party.

The inclusion of a third-party link does not, by itself, imply Vellbric's endorsement of that platform, its content, or its owners or operators except as otherwise disclosed through the Services.

CHILDREN'S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

No security measures are perfect or impenetrable, and we cannot guarantee absolute or "perfect" security.

Additionally, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to:

• Maintain your account

• Provide the Services

• Fulfill transactions

• Comply with legal obligations

• Resolve disputes

• Prevent fraud

• Enforce contracts, policies, or other applicable agreements

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by applicable law.

Right to Access / Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of personal information we maintain about you and, in certain circumstances and subject to applicable exceptions, request that we transfer that information to a third party.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing of personal information for purposes considered "targeted advertising" under applicable privacy laws.

You may exercise applicable rights through Vellbric's data-sharing opt-out page.

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on your jurisdiction, we may automatically treat that signal as a request to opt out for the device and browser you use to visit the website.

If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.

Other than Global Privacy Control where applicable, we may not recognize other "Do Not Track" signals sent by your browser or device.

Managing Communication Preferences

We may send promotional emails or other marketing communications.

You may opt out of promotional emails at any time by using the unsubscribe option included in those communications.

If you opt out of marketing communications, we may still send non-promotional communications, including communications regarding your account, transactions, orders, shipping, returns, security, or customer-service requests.

EXERCISING YOUR PRIVACY RIGHTS

You may exercise applicable privacy rights through the options provided through the Services or by contacting us using the contact information below.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing a request, as permitted or required by law.

Where permitted by applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting such a request, we may require the agent to provide evidence that you authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to verified requests within the timeframe required by applicable law.

COMPLAINTS

If you have a complaint regarding how we process your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or lodge a complaint with an applicable data-protection or regulatory authority.

INTERNATIONAL TRANSFERS

We may transfer, store, and process personal information outside the country in which you reside.

Where applicable law requires safeguards for international transfers, we will rely on recognized transfer mechanisms, such as applicable Standard Contractual Clauses or equivalent legally recognized safeguards, unless the information is transferred to a jurisdiction determined to provide an adequate level of protection.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, regulatory, or other reasons.

When we update this Privacy Policy, we will post the revised version on our website, update the "Last updated" date, and provide additional notice where required by applicable law.

CONTACT US

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any rights available to you, please contact:

Vellbric Customer Support
Email: support@vellbric.com

Vellbric LLC
18530 Mack Ave #528
Grosse Pointe Farms, MI 48236
United States